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Driving Communications to Victory

How a Rookie Driver Used Teamwork and Communications to Beat the Best and Win One of Auto Racing’s Greatest Prizes

Racing is a business. And like any business its success is dependent on people. It’s not enough to have the greatest driver, if the team backing them up isn’t working together. And even that isn’t enough if they aren’t communicating.

Of course, we all know that. We simply need to be reminded. And it needs to be done in a way that grabs the attention of the people in your organization. A compelling story that shows what can be accomplished.

Alexander Rossi’s victory in the 100th running of the Indy 500 was an amazing achievement. Here was a rookie who had never driven in this race, beating drivers and teams with decades of experience. So how did he do it? Two words: communications and teamwork. Telling that story is more than just entertaining, it’s an amazing lesson in how any business can find a victory.

Rick DeBruhl

Rick DeBruhl is a lifelong communicator. With a career that started in radio and now finds him covering auto racing for ESPN, he’s learned the art of storytelling. Not only can he take you through Alexander Rossi’s amazing victory, but he can help your organization understand how they can use the same tools to find success.

 

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